"It was unorthodox, and unusual, but we decided to make shoes. We wanted to show Africa that we were just as capable as entrepreneurs anywhere, of making high end products right here at home. Heel the World is more than a shoe company – it is a social enterprise that counters perceptions of the quality and capabilities of Ghanaian craftsmanship."
In the July edition of the Ashesi Bulletin, alumnus, Fred Deegbe ‘06, tells us the story of how he started a shoe company and how he’s using it to “Heel The World.”
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